Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
Read Morebrand credibility
How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
Read MoreThe big challenge for big brands today: authenticity
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed…
Read MoreWhy the Trump brand is in trouble
Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world…
Read MoreHow choosing “Birdman” hurts the Oscars brand
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose…
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