If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
Read Morebrand awareness
Go beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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What’s new in content marketing?
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer…
Read MoreDo you still need to measure brand awareness?
As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998….
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read MoreWhat’s in a brand?
by Aaron Kim Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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