The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world….
Read Morebrand authenticity
How Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreThe big challenge for big brands today: authenticity
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed…
Read MoreEvery 2015 presidential candidate is a brand
Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb…
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