By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your…
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Blogging 101
Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but…
Read MoreWhy article marketing is still important
If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere…
Read MoreTaking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise…
Read MoreHow do you post to your blog every day?
One of my colleagues calls me “committed.” Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How…
Read MoreShould I hire a ghost writer for my blog?
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put…
Read MoreBlogging Killed by 140-Character Monster?
Andy Serwer is the managing editor over at Fortune magazine. Now, so you are aware I have a bias toward Fortune because I think that is just a good magazine….
Read MoreBlogging for big companies
I don’t often blog about conferences I am not speaking at, but Andy Sernovitz is making a special offer to my readers that I want to pass along. You can…
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