Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve…
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It’s normal to be bad before you’re good
I write an article for Biznology religiously, though not always on time, every Tuesday, because I know it’s not only normal to be bad before you’re good. I was out at…
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Your team is the best content source for search
If there’s anyone in your world who can pass the duck test, it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and…
Read MoreWhy most marketers should ignore A-List bloggers
Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It does seem tempting. And it…
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Becoming a reddit Internet sensation
I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in…
Read MoreOvercoming website obfuscation: clear, simple stories
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I…
Read MoreTools that help generate blogging ideas
Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for…
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7 ways to use bloggers in your content marketing strategy
If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read MoreInternal Social Business for Leaders series: 3. Be yourself
This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your…
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