Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote…
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Customer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
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Remember to tend to your technology
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family…
Read MoreFulfill your resolution to blog in 11 steps
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
Read MoreAre you a social media polymath?
Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative,…
Read MoreCreating mini, midi and maxi content to spread your message
Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
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Where to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read More3 Tips to Help Content Marketers Understand Sales Cycles
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the…
Read More3 reasons your guest blogging efforts are unsuccessful
Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between…
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