Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreBlogger
Trying GroupHigh for blogger outreach campaigns
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
Read MoreBlogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and…
Read MoreBlogging 101
I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…
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