Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy…
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What is Outside-In Marketing?
As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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Search marketing meets econometrics
You know that a field is going mainstream when the experts start trotting out the $20 words to describe what’s going on. So, when both Bill Hunt, my co-author on…
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