When good behavioral retargeting goes bad

Most of you probably are familiar with behavioral retargeting, a technique where marketers follow up with shoppers who haven’t completed purchases. It’s become a staple of e-Commerce, where it rescues…

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What’s Google’s strategy?

Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…

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