Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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Why brands need a different kind of content.
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course…
Read MoreShow, don’t tell: Applying B2C marketing techniques to B2B
B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package…
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