Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That…
Read MoreB2B Marketing
Where to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read MoreThe Building Blocks of Content Marketing: How to Plan Your B2B Content Library
Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.
Read MoreTop 5 ways to optimize sales enablement efforts
Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing…
Read MoreLead qualification: the secret sauce of B2B lead generation marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Why? Because they’ll hate you in the morning… But seriously, if the role…
Read MoreDearest null: Why don’t you like us?
How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes…
Read MoreWhy every marketer should teach
For the past few years, I have been co-teaching a graduate-level class on social media marketing at Fairleigh Dickinson University with my friend and Biznology Master, Mike Moran. In the…
Read MoreBuilding your B2B marketing database
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when…
Read MoreHow to create a B2B content audit
In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson,…
Read More7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
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