Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
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16 Case Studies of Companies Proving ROI of Big Data
Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, and information…
Read MoreWhat’s stopping your team from agile marketing?
Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the…
Read MoreMaximize your social media marketing with Twitter’s new analytics
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their…
Read MoreAre you ready for big data marketing?
Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another…
Read MoreContent marketing metrics and analytics: It’s all about you
When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience…
Read MoreBuilding your B2B marketing database
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when…
Read MoreUsing web analytics and search marketing for better decision making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you…
Read MoreBook review of Marshall Sponder’s Social Media Analytics
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
Read MoreWhat if your boss only wants to measure brand awareness?
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
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