Some of you know that my second book is called Do It Wrong Quickly, and this post is about the quickly part. Advising people to do things wrong is just my cheeky…
Read MoreAgile Marketing
6 things the baseball playoffs can teach you about online marketing
I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine…
Read MoreHave you discovered agile marketing?
If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type of scrum much more related to marketing….
Read MoreHello it’s me …. again
Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. A lot can happen in four months and it…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
Read MoreAgile marketing blocked: “Taking a guess can get me fired!”
I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
Read MoreHow to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays…
Read MoreAgile marketing meets TV
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly–and I often use the example of television commercials…
Read More5 steps to online marketing success in 2012
Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make…
Read More2 huge search marketing risks in 2012—and what to do about them
If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable…
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