Agile Marketing

Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…

Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to “act professional.” But more and more, I am running into…

I’ve written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small is hard for many large companies. If…

How do you remake your organizational culture to “do it wrong quickly”? You know that you need to change to a more adaptive, experimental approach, but how do you pull…

I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.

The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind of flexibility requires a special kind of…

No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content…