At BtoB Magazine’s NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy?
Read MoreThe Marketing Impact of Search from Today’s NetMarketing Breakfast
Here’s a preview of my pitch at the BtoB NetMarketing Breakfast today in New York City. So many people are interested in search marketing these days, but they don’t always…
Read MoreWhy web site search users say there are too many results
I have seen the surveys. I have sat through the usability testing. And it comes up every time. Searchers on your company’s Web sites say that there are “too many…
Read MoreWhat Book Do You Recommend to Searchers?
As a search marketing expert, you probably get asked all the time about what the secrets are to be a power searcher. I know I do. And I never had…
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Marketing in a world of choice
Advertising surrounds consumers but it is harder and harder to get their attention. And how do you get your ad into their iPods anyway? As consumers increasingly have control of…
Read MoreWeb site search for the small site
Sometimes it’s not easy being a search expert. People expect that my Web site will have a great site search. And it should—after all, I do know how to do…
Read MoreAnother Book Review
Pandia Search News, the well-respected source for the latest in the search marketing industry, has posted another good review of our book, Search Engine Marketing, Inc., on their Web site.
Read MoreNew Book Review from Dr. Ralph Wilson
Dr. Ralph Wilson is the latest to provide a strong review for our new book, Search Engine Marketing Inc. on his Web site. Ralph is a well-known author in his…
Read MoreNew Tools for Keyword Research
For years, search marketers had few choices for keyword research tools. Wordtracker was the professional’s choice, with those on lower budgets using free tools from Yahoo! and Google. But in…
Read MoreImproving your web site’s top searches
In a recent entry, we asked if you knew the top 10 searches for your Web site’s search facility. Identifying your top searches starts you on your way to improving…
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