I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising,…
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Social advertising
Google’s foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist…
Read MoreWhich companies “Do It Wrong Quickly”?
The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind of flexibility requires a special kind of…
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Google testing pay-per-action Adwords
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done…
Read MoreOrganic search marketing needs words
I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There’s…
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Search marketing for those you know and those you don’t
Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily…
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The “opt in” straddle
What do you do when a new customer makes a purchase? Do you automatically check that box and make the customer remove the checkmark? You know the box I mean—the…
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The marketing tactic that gets five stars
Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of…
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What’s the real goal of search marketing?
Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I…
Read MoreDoes your content demand to be passed on?
No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content…
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