I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch,…
Read MorePunishing Yahoo! for not being Google
The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder. Can Jerry Yang restore…
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Search marketing for direct marketers
I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a…
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How do you track offline sales?
Often when I speak to groups, I ask for a show of hands. “How many of you have a shopping cart on your Web site?” Rarely do even ten percent…
Read MoreI did the contest wrong quickly
Some of you noticed that I put a contest up yesterday for the story about the worst marketer—the one who most needs to learn to do it wrong quickly. (Thanks,…
Read MoreDo It Wrong Quickly–The contest
Earlier this week, I let readers know about my new book, “Do It Wrong Quickly”. I talked about my motivations in writing the book, one of which is to respond…
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Global Marketing 2.0
I had a great time today presenting at the Reaching Out to Your Global Customers conference in Lancaster PA. I met a number of local businesses looking to enter world…
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Are you “customer-facing”?
Last week, I posted about how big-company marketers must influence other employees within their company to make the most of the new Internet marketing opportunities. But someone commented to me,…
Read MoreDo It Wrong Quickly: The musical
Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…
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Big company marketers must influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their…
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