Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search…
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How do you teach Internet marketing?
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up…
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The coming out party for Ask.com
Google is #1 in search, but it’s not because of their innovative user interface. You’d have to be a real search geek to see much difference between today’s Google and…
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Google scoops up FeedBurner
If you’ve been following the news, you’ve probably already heard about Google’s purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including advertising within feeds, which many have speculated…
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Internet marketing is mostly perseverance
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending…
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Which media are the social ones?
Social media is the new new thing. Seems like anything that brings together content, people, and the Internet should qualify. Exactly which media is social (and which is anti-social)? Any emerging…
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Search marketing tips
Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I’ve been teaching the class since November and…
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Marketers struggling with control
Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don’t like what I say next: “Give up.”
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If you thought we were speaking Chinese…
…when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if you really do speak Chinese, then you’ll…
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Web marketing for the independent professional
I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing…
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