A lot is written about new Web sites and redesigning Web sites, but what about plodding gradual improvement to an existing Web site? Avinash Kaushik likes to say that you…
Read MoreManagement by embarrassment
In my speaking engagements, I often talk about my experience working at ibm.com, a huge Web site any way you slice it—millions of pages, dozens of languages, over 90 countries,…
Read More
Search marketing is a hot topic
It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan…
Read MoreInterview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreHow many times must I apologize?
My Web host has been having major problems, so my blog has been down since last Thursday. Here is the post that I planned for Friday—I hope to be back…
Read MoreSo, what’s a good privacy policy?
I wrote a few days ago about privacy policies and got several people asking, “So who has a good privacy policy? Well, lots of companies have good privacy policies, but…
Read MoreA book is born
Today is the big day that Amazon takes down the “preorder” sign and starts accepting regular orders for my new book. It’s not exactly Harry Potter, but I wanted to…
Read MoreProcedures
Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MorePrivacy is the best policy
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.) But there are…
Read More
