“Look at me” marketing

I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what…

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Fear and marketing

Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association. As I began to speak, I found that the PowerPoint file…

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Press release or news release?

David Meermen Scott says what you call it makes all the difference. In his great book, The New Rules of Marketing and PR, David advises that you stop writing press…

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“And that’s not all…”

You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make…

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The suggestion box

Gord Hotchkiss weighs in with another of his well-thought-out columns, this one on Yahoo!’s new search suggestion capability. Gord makes excellent points on how this function might affect searcher behavior,…

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The risk of blogging

When I speak to audiences, one of the most popular questions is how a company can deal with the “risk” of allowing employees to blog. I like to tell people…

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