Your first time

I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…

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Do customer surveys really work?

I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…

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Virtual events return real value

Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…

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Maximum strength

I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…

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See you in September

I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my…

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Specializing and The Dip

The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I…

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