I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreAutomating blog and newsletter delivery
If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you’re not alone. I started out several years ago with a monthly e-mail newsletter and…
Read MoreVirtual events return real value
Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…
Read MoreMaximum strength
I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…
Read MoreCan a big company do it wrong quickly?
I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
Read MoreIt pays to be a skinflint marketer
I’m cheap. There, I said it. I fly coach. I take mass transit. The TV in my office is almost 30 years old. I’m a skinflint. Traditionally, it has not paid…
Read MoreSee you in September
I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my…
Read MoreSpecializing and The Dip
The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I…
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