I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
Read MoreWhat’s keeping Google up at night?
Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
Read MoreWhose brand does Google want to build?
Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That’s billion. With a “B”. Pretty good, huh? For GOOG, anyways. But what about for…
Read MoreAs the Google turns
Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing…
Read MoreWhat’s happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had…
Read MoreData lust, tacit knowledge, and social media
We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us. While the physical world is being captured and monitored via smart…
Read MoreAcademics use social media more than business people
I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media…
Read MoreIs your marketing more than just a good idea?
I’ve been traveling an awful lot lately on many different airlines, and I’ve been given a close-up view of the travel industry. As you might expect, someone who travels as…
Read MoreWhat’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
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