Maybe you’ve never given a thought as to who might like your content. I mean, you’re not trying to win a beauty pageant here–you are in business. If they like…
Read MoreLocal internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read MoreWhen good behavioral retargeting goes bad
Most of you probably are familiar with behavioral retargeting, a technique where marketers follow up with shoppers who haven’t completed purchases. It’s become a staple of e-Commerce, where it rescues…
Read MoreThe first conversion: why repeat visits matter
Gentle reader, I am about to provide you the most blatantly obvious advice you’ll ever receive. No need to thank me. I’m happy to do it. And if you wonder…
Read MoreGoogle not resting on its search laurels
As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important…
Read MoreHow do you track phone sales from search?
Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreStop overthinking your digital marketing
I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use…
Read MoreInternet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreHas social media ushered in the Age of Disinformation?
Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I’ve heard complaints from three different acquaintances about the low quality of…
Read MoreUser Apathy Ensures Little Privacy Within Facebook
One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick…
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