Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had…
Read MoreSocial business and the workforce: ROI, risk and reward
It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference, and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to…
Read MoreCan Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about how to address the contacts they got from a recent…
Read MoreInbound marketing the way God intended
Last week I asked my management team if what we do at Gerris digital is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of…
Read MoreDon’t be afraid of fake reviews
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some…
Read MoreBlog Guest Posting: It’s a Privilege Not a Birthright
What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to…
Read MoreAre you launching sinking Web sites?
When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on…
Read MoreMarketers must ask themselves, “What’s your story?”
If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer…
Read MoreDo you appreciate your blogger network?
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For…
Read Moree-Commerce innovation, and it’s not from Amazon
If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have…
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