You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are…
Read MoreAnswers to your Google+ for business questions, part 2
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
Read MoreTips for next gen digital marketing and PR pros
What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the…
Read MoreThe sorry state of internet news
I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to…
Read MoreThe rise of content strategy–what to do about Google killing SEO
I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. “People ask…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreWhy Pinterest matters to us social media marketers
If you use images or photos on any of your sites, you’re already on Pinterest, whether you’ve registered on Pinterest or not. So, what’re you going to do about it?…
Read MoreAgile marketing meets TV
I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly–and I often use the example of television commercials…
Read MoreWanted: Social Media Reality
This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social…
Read MoreHow do you handle competing products in different countries in social media?
Social media marketing should be integrated within cross-country markets. From country to country, the popular social networks differ, as do languages and cultures. But there are other challenges for large…
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