Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
Read MoreReputation management in the age of PRISM
While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA‘s PRISM program and its full reach, I now have the opportunity to have a…
Read MoreWhy your social business platform doesn’t have 100% adoption
You did everything you could to spread the use of a social platform at your organization. After months or years of effort and passion, you find that only a minority…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read MoreIntegrated Marketing is back–it’s the new SEO
How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on…
Read MoreAre you a social media marketing hunter?
This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and…
Read MoreWhy is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
Read MoreThe $1,000 SMB marketing challenge: how would you spend it?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
Read More7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreBrilliant modern marketing lessons from Pride and Prejudice
It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago,…
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