Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. Because…
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Why you must armor your online reputation
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking…
Read MoreThe Cambrian Explosion and our obsession with “the next big thing”
You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive…
Read MoreMarketers as Social Evangelists
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting…
Read MoreWhy I don’t want Google Glass–yet
You can’t be in our business without reading about the hottest new device that no one actually has. And as long as it sets me back $1500, I am OK…
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Make video part of your social media marketing
If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed…
Read MoreWhat we can learn from Anthony Weiner
Anthony Weiner, you’re ahead of your time. Your level of shameless and fearless exploration of sexuality and the body online is a foreshadowing of what the future will be like….
Read More10 Ways to convert your colleagues into champion content creators
If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest…
Read MoreMeeting the special challenges of a service-driven business
In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise…
Read MoreHow to create a B2B content audit
In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson,…
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