Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
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You have the right to be forgotten
If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them….
Read MoreWhen does competition heat up for cheap travel searches?
Who doesn’t love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in the cheap (or better said…
Read More5 popular movies that will improve your marketing strategy
No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding…
Read More5 Steps to customer data hygiene: it’s not sexy, but it’s essential
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a…
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So what is native advertising?
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content,…
Read MoreIs it ever OK to block audience comments in social media?
I have to admit that my knee jerk reaction to this question used to be “no.” Social media is above all, social, and I never understood why anyone would block…
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7 Ways to check your fresh content for plagiarism
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way,…
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