It pains me to have to tell clients the bad news. But I frequently have to deliver bad news. They call me in, asking me why their digital marketing isn’t…
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Are you a social media polymath?
Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative,…
Read MoreBuilding an ecosystem or modern alliances
Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. We are witnessing the…
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Can we really trust Google 2014?
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling…
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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical –…
Read MoreJustine Sacco’s (and IAC’s) Social Media mistake
It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
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Covering your bases: content marketing components
Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you…
Read MoreThe progression of anchor text
Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink…
Read MoreWearables, sensors and other things to watch in 2014
One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its…
Read MoreHindsight 20/20 Series: 2. Beware of the social digital divide(s)
This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter”, is here. This month’s post discusses the inevitable clash of cultures between…
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