One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys….
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Why Twitter just may be the better social marketing choice
Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23…
Read More5 point quality assurance checklist for your social media posts
Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. It is dishearteningly easy to for…
Read Moree-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? While $200 million…
Read MoreFresh insights in selling to SMBs
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty…
Read MoreGoogle+ is an antisocial network
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using…
Read More12 experts define Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development and management. They are too often taken to mean any metric or data…
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How do I track the source of phone calls?
I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned…
Read MoreLink Building Basics: Finding link opportunities
Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign…
Read MoreDomain name registration strategy
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name…
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