Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
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11 expectations to have from a great SEO proposal
54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source:MOZ) 95% of clicks to a…
Read More4 Reasons why you should be treating your emails like a blog
Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail…
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
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Involving SEOs in the content creation process
If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
Read More3 Big trends converging for big branding opportunities
The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
Read MoreSpinning stories for superior sales
Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes….
Read MoreInformation overload: beyond better filters
Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can…
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5 of my favorite productivity apps
While I aspire to build Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but…
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