A few weeks ago, we looked at why Web site searchers complain there are too many results when they search. After I posted that blog entry, I was pointed to…
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Interview on BtoB Magazine site
Following the BtoB Magazine NetMarketing Breakfast last week, I had the opportunity to speak with the editor of BtoB Magazine, Ellis Booker, who interviewed me for the BtoB Hands On…
Read MoreAD:TECH tip: Do it wrong quickly
At today’s AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is one that I have written about…
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Is Google missing your web site?
With all the great advice you can get on succeeding at organic search marketing, it all begins with getting your pages in the index. Unless Google (and the other search…
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Are marketing metrics becoming trendy?
At BtoB Magazine’s NetMarketing Breakfast, I was struck by how many of the questions were about Web metrics. Are marketing metrics becoming trendy?
Read MoreThe Marketing Impact of Search from Today’s NetMarketing Breakfast
Here’s a preview of my pitch at the BtoB NetMarketing Breakfast today in New York City. So many people are interested in search marketing these days, but they don’t always…
Read MoreWhy web site search users say there are too many results
I have seen the surveys. I have sat through the usability testing. And it comes up every time. Searchers on your company’s Web sites say that there are “too many…
Read MoreWhat Book Do You Recommend to Searchers?
As a search marketing expert, you probably get asked all the time about what the secrets are to be a power searcher. I know I do. And I never had…
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Marketing in a world of choice
Advertising surrounds consumers but it is harder and harder to get their attention. And how do you get your ad into their iPods anyway? As consumers increasingly have control of…
Read MoreWeb site search for the small site
Sometimes it’s not easy being a search expert. People expect that my Web site will have a great site search. And it should—after all, I do know how to do…
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