E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…
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The future of multifaceted search is fuzzy
Multifaceted search is a passion of mine—I have seen this technique improve experiences in both e-Commerce and other information retrieval interfaces. But, as useful as multifaceted search can be, it…
Read MoreThe death of brand loyalty
What ever happened to brand loyalty? In bygone days, retailers were powerful brands, but today that power has been supplanted by Google. When shoppers turn into searchers, what do you…
Read MoreBig Site and In-House Search Marketing
It was great to have a chance to do three sessions yesterday at Search Engine Strategies in New York. I served on the panel for questions in the Big Site/Big…
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Working as a team
Working as a Team might sound all touchy-feely, but for large sites, there is no other way to succeed at search marketing. So many different teams touch your Web site,…
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What’s your paid search personality?
Do you have a paid placement bidding strategy? Yes, you do, even if you’re not aware of it. Find yourself (and others) in this list of common personality types so…
Read MoreSearch Marketing Basics
There was a terrific turnout from the American Marketing Association last night in Bridgewater, NJ to learn Search Marketing Basics. If you weren’t able to attend you can still download…
Read MoreA Crash Course in Search Marketing
I really enjoyed meeting the folks who turned out from the IEEE tonight in Whippany, NJ to take my Crash Course in Search Marketing. If you weren’t able to attend…
Read MoreNew Jersey Tour
OK, it isn’t as sexy as my recent swing through Scandinavia, but I will be making two appearances next week in my home state. On Tuesday, February 21, I’ll be…
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Measuring your blog and RSS success
Blogs and RSS feeds are the rage, but how do you know if they are working? Even veteran interactive marketers can be stumped by Web feed metrics. How do you…
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