The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a world where your customers are anonymous,…
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MarCom becomes MarCon
By now, you probably realize that you need to use podcasts, blogs, and other new media to send out your message, but you may not realize that your customers will…
Read MoreThe three R’s of web marketing
Classic marketing books expound upon the four P’s of marketing: Product, Price, Place, and Promotion. Well, when the place you are selling is the Web, product and price continue to…
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More Google tools for webmasters
The Google Sitemaps program introduced last year has been well-received by Webmasters as a way of getting more pages on their sites indexed (and get them indexed faster as they…
Read MoreOnline shoppers are goal-oriented
Do you know a power shopper? Someone who lives to go to the mall? For whom shopping is a hobby? Everyone does—you might even be one of them. Chances are,…
Read MoreThe cure for Specialist Disease
In last month’s Biznology newsletter, we looked at Specialist Disease, a condition where the experts who run your Web site sometimes get so wrapped up in their special expertise that…
Read MoreOne and a half sigma
Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six sigma programs are important and they work—when…
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Choosing a search marketing firm
Are you looking for a firm to help with your search marketing? It’s complicated, for sure. (That’s why we wrote our book in the first place.) But there are steps…
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Opt out of Open Directory titles
Over a year ago, both Google and MSN began experimenting with the titles that they showed on search results screen, often using the title of your site from the Open…
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Fifth printing of Search Marketing, Inc.
I’ve been a bit slow to post this, but a few weeks ago our fifth printing of Search Engine Marketing, Inc. hit the streets. And, for each printing, we try…
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