If Web metrics has always seemed like an overly complicated endeavor that left you scratching your head, don’t feel singled out. The Web is still a baby, changing so fast…
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Web 2.0 Marketing
I’ve thoroughly enjoyed participating in the Web Globalization conference, happening today and tomorrow here in Boston. Several companies with multinational Web sites have presented case studies and many of the…
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Free classifieds, Denmark-style
You’ve all heard of Craig’s List, which allows most classified ads to be run for free, and is 25% owned by eBay. And you know about Google Base, a beta…
Read MoreSearch marketing in Denmark
I spent a great day in Copenhagen today at the Search Marketing Strategies conference from the Danish e-Business Association (FDIH). A slate of excellent speakers, headed by Andreas Weigend (former…
Read MoreThe new internet marketing
Last night, I had the pleasure of speaking to the New Jersey Chapter of the American Marketing Association. It was great to visit with people who are confronting the changes…
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Still time to sign up
If you live in the New York or northern New Jersey area, there’s still time to sign up for two events next week. On November 7, I’ll be speaking at…
Read MoreWhat’s multivariate testing?
Multivariate testing was the talk of this month’s Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference ended, Google announced a tool you…
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Seven recommendations for web analytics success
Avinash Kaushik, whose blog Occam’s Razor is a must-read, had a lot to say at the Emetrics Summit this week. I tried to write it down for those not lucky…
Read MoreMetrics-based web search
I have thoroughly enjoyed my time here at Jim Sterne’s Emetrics Summit—it’s one of the few conferences I go to where I learn something from the conference speakers. (I always…
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Jim Sterne shows us the big picture
I am speaking this week at Jim Sterne’s Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim has assembled at this conference, including Jim…
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