It seems like everyone is talking about podcasts these days—those audio files that play on iPods and MP3 players. If your idea of a great podcast is a longer version…
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The useless web metric of the day
I once read about a railroad company that found that most accidents involved the caboose, so they decided to leave off the caboose from then on, for safety reasons. I…
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What’s Google’s real market share?
Rich Skrenta did some quick calculations based on search referrals from a few large sites—his research shows Google’s real market share might be as high as 70%. Ironically, yesterday was…
Read MoreMultivariate testing in action
I’ve written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak with the president of ReallyGreatRate.com, Matt Schaub,…
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Thank you, Avinash
If you’re interested in Web metrics and you don’t read Avinash Kaushik’s blog, Occam’s Razor, you don’t know what you’re missing. Many top bloggers do short posts several times a…
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Tag along with me
So here’s an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few people know and then tag five…
Read MoreHow much does “free” cost?
Wednesday, I talked about the new free search engine that Yahoo! and IBM have made available for download, We on the product team are gratified at the rave reviews it…
Read MoreIs your favorite price for a site search engine “Free”?
Mine is. Amazingly, it’s my favorite price for everything. I’m just funny that way. That’s why I was excited to take on a new role in IBM a weeks ago….
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More thoughts on unifying Web metrics
Marshall Sponder had some thoughtful feedback on my newsletter this month on unifying Web metrics. Marshall agreed that metrics are too hard to measure accurately right now, and added some…
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Crash course in search marketing for $50
For those of you in the New York City area, I’ll be teaching another one-night search marketing class on December 11 for the Learning Annex. You get the basics on…
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