If you enter a few words into Yahoo! or another Internet search engine, you get a good answer right away. So why can’t you get the same kind of answer…
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The hard work of Internet marketing
If you subscribe to my Biznology blog, you probably know that I sometimes include stories about good examples of Internet marketing, such as this recent one on personalized e-mail by…
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Has Yahoo! “blown it”?
Wired magazine has a strong (and long) criticism of Yahoo!’s search execution that it calls “How Yahoo! Blew It.” Wired correctly notes that Yahoo! had a chance to best (or…
Read MorePersonalized e-mail in action
Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized service…
Read MoreWhy is web site search disappointing?
I’ve mentioned before that Jared Spool’s studies show that people who use Web site search succeed just 34% of the time. Why are searchers so disappointed in Web site searches?…
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New York search marketing class
If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I’m teaching at the Learning Annex this Tuesday evening….
Read MoreWhat’s your site search costing you?
When we announced the IBM OmniFind Yahoo! Edition, our free search engine software, there was a minor dustup in the blogosphere about what “free” means. OK, we admit it. You…
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The web improvement paradox
We all want to improve our Web sites, right? Unfortunately, customers don’t always want your site to improve. Your customer’s actual needs may differ from what you think they need….
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PodZinger searches YouTube audio
I’ve written in the past about the neat audio search of PodZinger, but I don’t think they’ve gotten much attention yet. This announcement, that PodZinger now can search the audio…
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Shoot your video podcast
Video podcasts benefit from the same tips provided for audio podcasts. Plan ahead, think in segments, use multiple people for variety, and all the rest. Beyond those tips, you need…
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