Social media is the new new thing. Seems like anything that brings together content, people, and the Internet should qualify. Exactly which media is social (and which is anti-social)? Any emerging…
Read More
Uncategorized
Search marketing tips
Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I’ve been teaching the class since November and…
Read More
Marketers struggling with control
Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don’t like what I say next: “Give up.”
Read More
If you thought we were speaking Chinese…
…when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if you really do speak Chinese, then you’ll…
Read More
Web marketing for the independent professional
I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing…
Read More
Social media marketing for IT industry
We’ve all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or cope with it? I was lucky…
Read More
Social media marketing webinar tomorrow
I’m happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching IT Pros Through Social Media features…
Read More
Why B2B personalization must go beyond Amazon
Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn’t. After my post yesterday on the deepening of personalization across the Internet,…
Read MorePersonalization deepens
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon…
Read More
The new Google Analytics
I held off writing about the new version of Google Analytics because my Web site’s statistics had not been converted to the new stuff yet. Now it has. My first…
Read More
