Earlier this week, I let readers know about my new book, “Do It Wrong Quickly”. I talked about my motivations in writing the book, one of which is to respond…
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Global Marketing 2.0
I had a great time today presenting at the Reaching Out to Your Global Customers conference in Lancaster PA. I met a number of local businesses looking to enter world…
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Are you “customer-facing”?
Last week, I posted about how big-company marketers must influence other employees within their company to make the most of the new Internet marketing opportunities. But someone commented to me,…
Read MoreDo It Wrong Quickly: The musical
Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…
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Big company marketers must influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their…
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Personalized search: The elephant in the SEO living room
Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search…
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How do you teach Internet marketing?
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up…
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The coming out party for Ask.com
Google is #1 in search, but it’s not because of their innovative user interface. You’d have to be a real search geek to see much difference between today’s Google and…
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Google scoops up FeedBurner
If you’ve been following the news, you’ve probably already heard about Google’s purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including advertising within feeds, which many have speculated…
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Internet marketing is mostly perseverance
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending…
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