I love trains. Whenever it makes sense, I prefer to take a train rather than a plane—I find them more comfortable, more relaxing, and it’s easier to read or use…
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Uncategorized
Product Demo 2.0
How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that….
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Web marketing for consultants
I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but…
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Big companies change a lot
After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging…
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Search by the numbers
Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little…
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Creating your search marketing business case
I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch,…
Read MorePunishing Yahoo! for not being Google
The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder. Can Jerry Yang restore…
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Search marketing for direct marketers
I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a…
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How do you track offline sales?
Often when I speak to groups, I ask for a show of hands. “How many of you have a shopping cart on your Web site?” Rarely do even ten percent…
Read MoreI did the contest wrong quickly
Some of you noticed that I put a contest up yesterday for the story about the worst marketer—the one who most needs to learn to do it wrong quickly. (Thanks,…
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