When I read Jill Whelan’s excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and…
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A new way to personalize your web site
I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…
Read MoreSearchers spend more
It seems like you get a new study each month that shows that people who search are people that buy. They may buy online or they may buy offline, but…
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Could you get a #1 search result?
I’ve often joked to audiences that I can get them a #1 search result for their Web site as long as they let me pick a search term obscure enough….
Read MoreHow do you make online panels easy?
Yesterday, I wrote about online panels, giving my opinion that online panels are great but that you ought to use them to answer questions about why customers did something, not…
Read MoreHow do you use online panels?
A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data…
Read MoreA Do It Wrong Quickly success story
Reader Anna Green challenged me to write my own success story to illustrate just what kind of entries I am expecting for my new Do It Wrong Quickly contest. So…
Read MoreWe have a winner and a new contest
We have a winner in the first Do It Wrong Quickly contest. It was a far easier decision than I had anticipated, because I got exactly one entrant! So, I…
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Search marketing 2.0
We’ve all heard about Web 2.0 and it’s getting a bit tired to call everything that changes 2.0, but that didn’t stop me. Because the changes brought about by Web…
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Web analytics an hour a day
If any of you don’t read Avinash Kaushik’s blog, Occam’s Razor, add it to your RSS reader now. But I have an even better idea for you—buy his book, Web…
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