When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your…
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Does Second Life need a second life?
Wired Magazine has pronounced Second Life dead. This is the inevitable backlash against anything that draws a great deal of hype, but in this case I think there are legitimate…
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Personalized search hits a bump in the road
I’ve written before about personalized search—several times. I think it is the biggest change to come to search marketing since pay-per-click. But what once promised to be a marketer’s dream…
Read MoreDoes this stuff really work at IBM?
While I am in Oregon, I took the time to stop at the IBM Beaverton lab, where I did a reprise of my presentation at the Internet Strategy Forum conference….
Read MoreMarketing 2.0
I spoke at a great event today in Portland, Oregon, the Internet Strategy Forum Executive Summit. I’d never been to Portland before, and I really enjoyed this extraordinarily livable city….
Read MoreWhat semantic search isn’t
You may have heard the term “semantic search,” but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of…
Read MoreThat “I don’t know” thing
Yesterday, I wrote about the importance of approaching things each day on the job so that you do what you think is right—my belief that doing good is good business….
Read MoreGood business
Is doing good good business? I have always wanted to think so. And when I read a post a month ago by Seth Godin on Responsibility, it made me think…
Read MoreSecond Life meets WebEx
Most B2B marketers use WebEx, or some other electronic meeting program, to meet with their customers. And most marketers are at least dimly aware of Second Life—some marketers are spending…
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