I introduced a few changes to the way this blog works yesterday while still perfecting the remainder today. You probably notice that it looks a little different because I finally…
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Doing well by doing good
If you’re old like me, you remember the 1980s as a decade where people said that “greed is good.” The U.S. president talked about how wealth would “trickle down” from…
Read MoreGone fishing
All right, all right, it’s just an expression. I’ve only gone fishing twice in my life and I am not going to go ice fishing in New Jersey while I…
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Search marketing is direct marketing
One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts…
Read MoreA Twitter fence sitter
Maybe it’s all in the tone of voice. When I see the question “What are you doing?” my first impulse is to say, “Oh, I am sorry.” It makes me…
Read MoreHow do you handle an insurmountable opportunity?
In some companies, there are never any “problems,” just “challenges” or “opportunities.” But what do you do when faced with an insurmountable opportunity? It could be a infeasible technology project,…
Read MoreCorporate blogging and oxymorons, take 2
I had several interesting responses to yesterday’s post on corporate blogging, so I thought I’d come back and hit the topic again today. Most were along the lines of, “Sure,…
Read MoreIs corporate blogging an oxymoron?
A few folks, after reading yesterday’s post on the Blog Council, thought I was being too hard on them for not accepting comments on their own blog. But that wasn’t…
Read MoreOne-way blogging
Are there times when it is acceptable to have a one-way message? Sure, but blogs are not the place to do it. If you believe you should block comments on…
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A three-part primer on search spam
Every Internet marketer has heard about search spam, the unethical tactics that so-called “black hat” search marketers use that violate the search engines’ terms of service. Now if you have…
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