I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described “black hat” firm that helps people…
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Uncategorized
Staffing up for search
I spoke to about 80 people today at Search Engine Strategies in New York City on the subject of staffing your search marketing team. (Slides can be found here.) I…
Read MoreMore on converting visitors to buyers
Yesterday, I shared my slides and some ideas sparked by our panel session at Search Engine Strategies in New York. The room was packed (someone said 300 people), so evidently…
Read MoreMarketing by the numbers
I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…
Read MoreDrawing sweeping conclusions
I am a huge baseball fan. (Well, I am a Cubs fan, so some years they resemble a baseball team—any team can have a bad century.) I recall a baseball…
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What Google could do to stop negative SEO
Perhaps you’ve heard about “Negative SEO” or “Google bowling,” where your competitors use spam techniques seemingly on your behalf to knock down your site. Ethically-challenged search marketers are once again…
Read MoreMarket research to uncover the unexpected
My teenage daughter and her younger brother were kidding around, when he had an idea for something silly. Dwight removed the stick-on name tag from his shirt and adhered it…
Read MoreThe misguided quest for control
You’ve been there. Perhaps you’re in the supermarket minding your own business when you are suddenly struck by a scene. A child is totally out of control, screaming, carrying on,…
Read MoreDoes Google have enterprise software ambitions?
Google is the king of advertising, and it’s made moves toward productivity software, with Gmail and Google Docs. But what about enterprise software, the stuff that powers businesses, even large…
Read MoreHow do you effectively budget for customer acquisition?
I read a great post last week on the RKGblog on how to spend customer acquisition dollars wisely. Read it yourself, but remember that its audience is catalogers steeped in…
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