Internet marketing experts often advise companies to open up their marketing to embrace ratings and reviews, but the search marketing industry has been in an uproar the past few weeks…
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Marketing Research 2.0
I enjoyed speaking today to over 150 people at the Marketing Research Association annual meeting in Philadelphia on the subject of Market Research 2.0 (slides can be found here). We…
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Tracking offline sales back to your web site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so…
Read MoreIkea will annoy you for $5
No, that’s not their latest marketing campaign. It’s something that over the weekend I learned is Ikea’s company policy. Now maybe it’s not fair for me to single out Ikea,…
Read MoreHow the web affects advertising
I was lucky enough to appear on the Advertising Show on the radio last evening, discussing some of the important concepts that advertisers need to understand as they transition from…
Read MoreIs your business Radically Transparent?
Andy Beal and Dr. Judy Strauss have a new book out with the great title Radically Transparent. It’s a must-read for anyone concerned about their reputation, in these days of…
Read MoreWhen you’re Google, knowledge really is power
I seem to be writing about Google a lot lately because I keep seeing small things that I think will add up to big things. Recently, I discussed Google’s strategy,…
Read MoreWhat PR professionals need to know about the web
I was lucky enough to do the lunch keynote at the Bulldog Reporter Media relations Summit yesterday, with 500 PR professionals in attendance. The keynote was on What PR Professionals…
Read MoreCan you handle professional embarrassment?
He looked like a busy businessman, nattily dressed in an expensive suit, carrying just a briefcase onto the short early morning flight from Charlotte to Raleigh. He was obviously going…
Read MoreAre you ignoring internet Yellow Pages?
Frequently, when I talk to a small business person who has not yet begun any Internet marketing, I hear the same lament, “I heard it costs a lot of money.”…
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