Focus groups and phone surveys have been the traditional bastions of market research. And, despite everyone’s best efforts, they’ve always been expensive and out of reach for many businesses. It…
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Byrne Reese of Movable Type on Twitter customer service
If you’re like me, all you’ve heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they…
Read MorePrivate virtual worlds continue to grow
You might recall that I have written before about Unisfair, which supplies private virtual worlds to companies that want to create a more immersing event than WebEx, but with more…
Read MoreRatings and reviews: Not just for consumers anymore
We’ve all seen ratings and reviews online, starting way back when Amazon first introduced them. Over the years, they’ve become a staple of e-Commerce, with online retailers catching on to…
Read MoreUsing the Internet for global marketing
I had the chance to speak to 150 folks belonging to the World Trade Center (yes, it’s an organization) yesterday in Harrisburg, Pennsylvania on the subject of marketing your business…
Read MoreMarketers becoming web marketers: Get out there
Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia’s Darden School for Business in Charlottesville. (You can download my slides that describe how…
Read MoreSoftware as a Service (SaaS) is a Mesh
Everyone is talking about Microsoft’s Live Mesh, a new way to connect data and applications inside your computer to other devices on the Web. While everyone else talks about Microsoft…
Read MoreComputers don’t work
I always like to remind people that they will be far less frustrated with technology if they just remind themselves of a simple truth, “Computers don’t work.” I myself was…
Read MoreSimon says, “Be creative”
My son Dwight entered a room with mirrors on each opposing wall, fascinated by the sight of an unending set of his own reflections. And he did what nine-year-olds tend…
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Search marketing on the cheap
The great thing about search marketing is that it doesn’t cost much money. The problem is that you need to know what you are doing. To help close that gap,…
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