I thought I did. I mean, I have worked with a number of metrics facilities over the years, for big companies and my own personal Web site, so I think…
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Do web shoppers care only about deals?
A client expressed his heartfelt belief today about what his Web customers are like–they care only about a deal. They seem to tune out any information except for a direct…
Read MoreWhy Internet marketing is so hard for large companies
My wife got a message from the Microsoft Firewall the other day, It was the kind of thing that only firewalls tend to ask about. Microsoft was blocking a program…
Read MoreWord of mouth for “word of mouth marketing”
I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both. The problem is that if I…
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Is web design the next search marketing battleground?
In my post this week at Search Engine Guide, I explore how Web design might soon become a new way to attract traffic to your site from search. I know…
Read MoreAdvertising that trashes your brand
Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses…
Read MoreSeth Moore of Overstock.com on multivariate testing
Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreMultivariate testing has a new player
I’ve written in the past on multivariate testing, which I believe is one of the most important practices to continuously improve your Web site. Competitors such as Optimost and Offermatica…
Read MoreWhy search indexing should be more like printers
You might be one of those people that, to your horror, discovered that big chunks of your Web site were not indexed in Google and other search engines. That means…
Read MoreMore journalism, less marketing
Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…
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