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Social media is direct marketing

Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee…

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Search engine conflicts we don’t accept

Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search…

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