The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
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How does a company use its Twitter identity?
Friday, I presented at a private event for IBM’s marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more…
Read MoreFor social media, it’s not the heat, it’s the anonymity
If you follow my blog, you might have seen that there was a big story in my hometown of Ridgewood, New Jersey last week, where my son’s middle school principal…
Read MoreAll content could be online content
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
Read MoreWe have met the social media enemy, and it is us
Yesterday, Tony Orsini, my son’s middle school principal sent a blunt letter to all parents telling us that we should ban social networks for our middle school children. I was…
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Google’s ranking algorithm goes social
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal…
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Search marketing is not about you
If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
Read MoreDo you use technology to optimize for customers?
Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example…
Read MoreContent development is easy
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
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