If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at…
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How to be on social media while on vacation
When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad…
Read MoreTwitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
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Hire an SEO specialist, not a marketing generalist
What some marketing companies don’t seem to understand is that they can’t be good at everything. As Internet marketing takes off and traditional offline marketing like print and PR suffers,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreMoving things vs. moving ideas
All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods…
Read MoreGoogle Adsense rewards super-quick page loads
Maybe the reason why you can’t even quite get into the top-five or number-one spot on Google search is because you’re not spending enough time or money getting the best…
Read MoreWhy article marketing is still important
If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. It’s really anything that’s shared anywhere…
Read MoreA great title is what gets your blog post read
Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets,…
Read MoreSee you in September–again
Long-time readers might know that I do something somewhat unusual each August. For the last two years (and I am doing it again this year), I take off the month…
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